True story. Once upon a time, cell phones had been … telephones.
You used them to make cellphone calls. Maybe you’d ship some texts, for those who had been form of superior.
The iPhone modified all that. And it modified greater than the means we used telephones: It modified Apple, and it modified tradition, and it overturned industries and created new ones.
And all of that occurred actually, actually quick: Steve Jobs launched the iPhone simply 14 years in the past. But it’s already virtually inconceivable to think about what life was like earlier than that.
So that’s the place we’re kicking off our latest season of Land of the Giants, our podcast collection that focuses on the largest and most influential tech corporations of our time. If you wish to inform the story of Apple, you begin with the most essential factor Apple has ever executed.
In our first episode, we speak to high-ranking Apple executives who shepherded the iPhone mission from the very starting, in addition to unsung Apple staff who truly discovered easy methods to construct the factor.
But the iPhone isn’t only a shopper electronics breakthrough. It’s a tool that remade the world, and we wish to clarify how that occurred. And, crucially, what it means to stay, now, in a world the place iPhones — and the opponents’ telephones it impressed — aren’t simply good to have, however necessities.
It’s price contemplating as Apple, Facebook, and each different massive tech large work on some form of augmented/digital actuality headwear that every of them hopes shall be the subsequent iPhone. How do we wish that story to play out this time round?
As in different seasons of Land of the Giants — we’ve beforehand tackled Amazon, Netflix, and Google — we wish to carry you inside Apple and inside the considering of the leaders who formed it. And we additionally wish to scrutinize the energy Apple has amassed because it has modified the world, and the real-time battles it’s preventing with regulators and critics to hold on to that energy.
That’s a giant story to inform, and a enjoyable one, and a provocative one. We hope you get pleasure from it. The first episode of Land of the Giants: The Apple Revolution is out now. New episodes drop on Wednesdays. Feel free to take heed to it in your iPhone, or another gadget you select.
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