We have excessive hopes for Intel being headed up by an engineer. You know, much less of the advertising and marketing nonsense of current years and extra about just getting the {hardware} proper. We’ve bought Alder Lake on the best way, which is wanting promising, and its first discrete graphics card in a very long time, Alchemist, will probably be making an look someday within the new 12 months. There’s additionally Sapphire Rapids for the large boys within the server rooms. All great things.Which makes its newest anti-Apple advert, referred to as “Breaking the Spell: Social Experiment”, all of the extra sigh-inducing. I imply it is just dangerous. And ill-conceived. And nicely, you may’t assist questioning why somebody extra senior did not step in and inform them to cease being so totally preposterous. You can test it out above, however I’ll warn you now, it isn’t fairly.The premise is that Intel dupes a bunch of Apple fanboys and fangirls right into a presentation of new {hardware} solely to disclose that they are really Intel PCs and laptops which might be already obtainable. This is most likely nice within the alternate universe the place Apple followers did not know PCs exist or what they appear like, however on this universe, the entire thing is just ridiculous.There’s additionally completely no point out of the software program aspect of issues, both. Which is a fairly large deal to those poor guys and gals below Apple’s spell. I imply I’m no fan of Apple, not by a protracted shot, however even I do know that the Apple ecosystem is not less than a small consider why its machines are in style. But additionally the model itself, and what individuals understand it says about you, is as vital to the hardcore followers, usually excess of the know-how. It certain feels as if this ad is misunderstanding one thing elementary to the psychology of name loyalty.Come on Intel, you are higher than this. Attacking Apple on this approach does extra harm to your self than it does to Apple. Get again to checking out the {hardware}, and go away this nonsense to parody websites.
Intel’s new anti-Apple ad is just cringe
