With a shared objective to scale back blue gentle on digital gadgets, ZAGG and Eyesafe kickoff a three-week marketing campaign to elevate consciousness, present schooling and ideas, and ship options to the general public to assist them handle blue gentle publicity.Published: Oct. 13, 2021 at 10:30 PM MDT|Updated: 3 hours agoSALT LAKE CITY and MINNEAPOLIS, Oct. 14, 2021 /PRNewswire/ — Today, ZAGG, a worldwide chief and innovator for display safety, and Eyesafe, a world chief in blue gentle requirements and expertise for the patron electronics {industry}, introduced a joint initiative aimed toward elevating public consciousness across the potential well being dangers posed by publicity to high-energy blue gentle. Blue gentle is given off by all digital gadgets, together with smartphones, computer systems, displays, tablets, and even televisions. There are each recognized and rising well being considerations from blue gentle publicity, together with sleep disruption, digital eyestrain, and the potential long-term, cumulative impacts to eye well being.1ZAGG and Eyesafe are embarking on joint initiative aimed toward elevating public consciousness across the potential well being dangers posed by publicity to high-energy blue gentle. Blue gentle is given off by all digital gadgets, resembling smartphones and computer systems, and might contribute to a wide range of well being considerations, together with sleep disruption and digital eyestrain.The advocacy marketing campaign, which kicked off on Sunday, October 10, in honor of California’s Blue Light Awareness Day, will proceed via World Sight Day on October 14, and cumulate on the finish of October. As a pivotal month for digital eye security, ZAGG and Eyesafe have created instructional supplies to share with the general public via their respective social media channels, PR, e-mail, and web sites.The marketing campaign focuses on the steps customers can take to safeguard towards extended publicity to blue gentle, in addition to the short-and-long-term dangers to our eyes and well being. It brings in related and well timed knowledge from UnitedHealthcare and Eyesafe’s Screen Time 2020 Report, which revealed 94% of eye docs are involved about extended publicity to digital gadgets. World-renowned docs from the Eyesafe® Vision Health Advisory Board contributed articles and responded to questions round blue gentle publicity, which could be discovered at bluelightawarenessday.org. In addition, social media influencer Natalie Zfat created a video to share along with her half 1,000,000 followers on social media. She has labored with the likes of LinkedIn, Facebook, and Samsung, and is a daily contributor to Forbes journal.”Blue gentle consciousness elevated with COVID-19, as individuals shifted to distant work and distance studying,” says Eyesafe CEO Justin Barrett. “Even so, we all know there may be extra work to be achieved to educate the general public concerning the potential well being dangers from high-energy blue gentle publicity. With display time tipping 13 hours a day, it’s extra vital than ever to take proactive security measures in decreasing our publicity to high-energy seen blue gentle.””We’re pleased with our sturdy partnership with Eyesafe over time,” mentioned Chris Ahern. “As cell gadgets proceed to play a major a part of our lives, we really feel a deep accountability to educate the general public and present them with various display safety merchandise to assist them mitigate the dangers of publicity to blue gentle.”Blue Light Awareness Day, acknowledged on October 10 in California, resulted from the 2019 passing of SCR-73, a landmark decision which outlined the rising physique of proof and scientific analysis associated to the long-term well being impacts of prolonged publicity to blue gentle emissions from digital gadgets.1 Within the decision, the State inspired all its residents, significantly kids whose eyes are nonetheless growing, to take into account taking protecting security measures in decreasing eye publicity to high-energy seen blue gentle. Additionally, the decision designated the tenth of October as “Blue Light Awareness Day” within the state of California.Since California’s landmark decision, different world our bodies have adopted swimsuit. In May, the French Ministry of the Ecological Transition introduced a brand new measure to restrict blue gentle on toys having LEDs for kids by 2022. The measure goals to shield the well being of youngsters below the age of 10, who don’t have a totally developed crystalline lens. According to the Minister of Ecological Transition, the results could be a number of, from the creation or accentuation of myopia, to sleep disturbances.In September, China’s National Press and Publication Administration revealed new guidelines for youths and teenagers below 18 years outdated, limiting their on-line online game time to three hours per week. These new restrictions are a continuation of China’s efforts over the past 10 years to police the period of time younger individuals spend on video video games. This initially stemmed from attainable well being considerations however was later expanded due to anti-addiction measures.For extra details about the Blue Light advocacy marketing campaign, please click on right here.About EyesafeEyesafe brings collectively world leaders in healthcare and client electronics to develop {industry} main necessities for high-energy seen gentle (HEVL) and coloration efficiency which are primarily based in human well being. Eyesafe gives industry-leading expertise to scale back high-energy blue gentle in client electronics, serving to to re-design shows for human well being. Eyesafe expertise and requirements have been developed by a world-class group of eye docs, engineers, and scientists, with a long time of expertise in electronics, show supplies, and gentle administration. Eyesafe just lately ranked #5 within the pc {hardware} class in Inc. Magazine’s 2021 checklist of the 5000 Fastest-Growing Private Companies in America. To be taught extra, go to https://eyesafe.com.About ZAGGAs a worldwide chief and innovator for display safety, protecting instances, pill keyboards, and energy administration options, ZAGG delivers 360-degree safety for the gadgets that join individuals to their world. ZAGG attracts inspiration from those that passionately search energetic, inventive, and share-worthy lives and empowers them to fearlessly take pleasure in their cell gadgets. ZAGG relies in Utah and has operations within the United States, Ireland, and China. With greater than 250 million gadgets protected globally, ZAGG cell equipment can be found worldwide and could be discovered at main retailers together with Verizon, AT&T, T-Mobile, Best Buy, Walmart, and Target. For extra info, please go to the corporate’s web site at ZAGG.com and observe us on Facebook, Twitter, and Instagram.Media Contacts: Jeff DuBois, [email protected] Arick Wierson, [email protected] 1 Summary of Blue Light Research, https://eyesafe.com/research(PRNewsfoto/Eyesafe)View unique content material to obtain multimedia:SOURCE EyesafeThe above press launch was offered courtesy of PRNewswire. The views, opinions and statements within the press launch are usually not endorsed by Gray Media Group nor do they essentially state or replicate these of Gray Media Group, Inc.
ZAGG and Eyesafe Partner on Advocacy Campaign to Support Blue Light Awareness Day and World Sight Day
