BALTIMORE—Sinclair Broadcast Group has introduced that its subsidiary, Diamond Sports Group (“DSG”), has renewed its prolonged market and digital distribution rights settlement with the National Basketball Association (NBA). Under the settlement, DSG’s Bally Sports Regional Networks are permitted to supply streaming content material, together with reside video games, on an authenticated and direct-to-consumer (DTC) foundation, to the native territories of 16 NBA groups.The deal marks an essential step ahead in Sinclair’s plans to launched a DTC service in 2022 for its regional sports activities networks. “We are enthusiastic about our continued partnership with the NBA which permits us to deliver the league’s in demand and thrilling basketball content material to native followers throughout a number of platforms,” mentioned Chris Ripley, Sinclair Broadcast Group’s president and CEO. “Sinclair locations the best significance on connecting sports activities followers with reside video games and different sports activities content material. We are wanting ahead to the launch of our DTC platform in 2022, ushering in a brand new period of native sports activities viewing with a extra customized and dynamic viewing expertise.”Teams included within the settlement are the Atlanta Hawks, Charlotte Hornets, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, LA Clippers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Orlando Magic, Phoenix Suns, and San Antonio Spurs.
https://www.tvtechnology.com/news/sinclair-renews-nba-deal
