Sweden-based gaming influencer advertising and marketing platform Lurkit has raised $2.7 million in a seed funding spherical. The funding, backed by VOID Interactive and Behold Ventures, shall be used to broaden operations.
Founded by brothers Sam and Tom Niskanen in 2015, the platform is empowering gaming firms to get real-time and actionable insights on the social efficiency of their video games.
The gaming platform provides data-driven collaborations between content material creators, sport builders and publishers. The tech startup algorithmically analyses and presents information of greater than 150.000 video games and thousands and thousands of reside streaming and video views on Twitch and YouTube constantly.
Going ahead, the corporate is launching Quests, a brand new software program suite that allows paid sponsorships between reside streamers and gaming firms at scale.
Sam Niskanen mentioned: “We purpose to democratise the business and empower content material creators and gaming firms alike. With this funding we will take an enormous step in the direction of our north star.”
Over 800 gaming firms, studios and publishers are utilizing the platform.
https://tech.eu/2022/06/10/swedens-gaming-tech-lurkit-plays-in-27-million/
