Europe smartphone shipments decline – Apple grows thanks to iPhone SE

In Q2 2022, Europe smartphone shipments declined 11% in a Year-Over-Year comparability, however Apple handle to develop shipments and market share, largely due to its 5G-capable iPhone SE.

The information comes from a Counterpoint Research examine; what’s attention-grabbing about this report is that whereas the iPhone SE had unhealthy reception within the US, it now appears Apple can thank this reasonably priced 5G iPhone – not less than in Europe.
Although it nonetheless doesn’t appear the 5G iPhone SE will probably be ready to flip a billion Android customers into switchers, it helped the Cupertino firm develop 3% in comparison to Q2 2021. Shipment share additionally grows from 21% to 24% YoY.
The examine exhibits the Europe smartphone market declined by 11% YoY and 13% QoQ to 40 million models in QW 2022, the bottom quarterly complete since Q2 2020, however each Samsung and Apple managed to develop shipments and market share YoY. They additionally declined QoQ due to their withdrawal from the Russian market.

“It was a combined bag of leads to Q2 2022, and year-on-year comparisons masks advanced market dynamics. Much has modified in Europe in contrast to final yr and even final quarter, each from an business and macro perspective,” mentioned Jan Stryjak, Counterpoint Research’s affiliate director.

Stryjak believes the state of affairs in Europe stays bleak for the remainder of the yr. “Many international locations in Europe are slipping nearer to a recession, and home political tensions in quite a few international locations past Russia and Ukraine are rising.”
The 5G iPhone SE launched in March. Available from $429, the 4.7-inch cellphone with a “traditional design” has the A15 Bionic chip, a important 12MP digital camera with Deep Fusion know-how, Smart HDR 4, and iP67 water resistance certificates.
You can learn the total report by Counterpoint right here.
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