Posted on: September 7, 2022, 11:58h.
Last up to date on: September 7, 2022, 01:09h.
Sports betting and that iGaming agency DraftKings continues to develop its accountable gaming initiatives. The gaming agency’s newest marketing campaign coincides with the American Gaming Association’s (AGA) inaugural Responsible Gaming Education Month this September.
Tony Hawk seems in a accountable gaming business produced by DraftKings. The iGaming and sports activities betting chief is upping its dedication to accountable play to coincide with September being Responsible Gaming Education Month. (Image: DraftKings)
Titled “Practice Safe Bets,” the spot is seemingly a play on the “follow secure intercourse” motto that ran within the wake of the AIDS epidemic within the Eighties and 90s. DraftKings is using two celeb ambassadors to get out the message that playing responsibly is the cool option to gamble.
Inspired by the Nineties-era “The More You Know” public service bulletins, DraftKings’ accountable gaming marketing campaign options skateboard legend Tony Hawk and former actuality TV star turned WWE wrestler The Miz in retro PSA commercials.
Hawk wears a helmet and kneepads as he discusses deposit and closing dates out there on the DraftKings app. The Miz, clad in a metallic costume, exudes a “cool issue” by making the purpose that it’s “cool to chill off” from betting.
“Responsible gaming promoting is an amazing alternative to achieve DraftKings gamers in a enjoyable and academic method,” mentioned Stephanie Sherman, DraftKings’ chief advertising and marketing officer. “We selected The Miz and Tony Hawk for the ‘Practice Safe Bets’ marketing campaign due to their intensive fan bases and since their personalities will break by way of the noise to bolster why utilizing accountable gaming instruments is so vital.”
Responsible Gaming Embraced by Most
The National Council on Problem Gambling says about 1% of the US grownup inhabitants has a playing drawback. Another 2%-3% are estimated to fulfill the factors for having a light or reasonable playing dysfunction.
With extra youthful individuals coming into the business by way of sports activities betting, the AGA and main iGaming/on-line sportsbook operators consider extra encouragement of accountable play is required. For many millennials, their first cell sports activities guess is their first encounter with authorized playing.
Betting with no sport plan is slightly like skating a large ramp with no helmet or pads,” Hawk says earlier than a grey backdrop and a stack of antiquated tv units. “DraftKings Sportsbook offers you with instruments to set a sensible price range and time restrict so that you’re able to guess responsibly.”
In The Miz’s spot, the celeb oozes a wrestler’s persona from the Nineties. The character is seemingly loosely based mostly on Randy “Macho Man” Savage. “Have a sensible price range, and guess inside your means,” The Miz tells viewers.
Both DraftKings commercials conclude with a parody tackle the long-lasting “The More You Know” comet path graphic that as an alternative reads, “Practice Safe Bets.”
DraftKings’ Commitment
The accountable gaming PSAs observe DraftKings’ June announcement that it might implement software program permitting its clients to schedule cooling-off intervals straight by way of the app.
BetBlocker is a accountable gaming tech agency that gives blocking software program freed from cost to shoppers. BetBlocker can restrict entry to on-line gaming web sites with a easy click on. BetBlocker on DraftKings permits patrons to quickly disable the iGaming and sports activities betting app for a interval that the person determines.
The accountable gaming initiatives are a part of the DraftKings S.E.R.V.E.S. company social program, which stands for “Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports.”
https://www.casino.org/news/draftkings-responsible-gaming-campaign-tony-hawk-the-miz/
