Ronak Gupta, Founder of Cosmic Byte, on the introduction of the Equinox series and future of gaming in India

Cosmic Byte has shortly gained a robust repute inside the Indian gaming group for its sturdy lineup of peripherals. From keyboards and mice to headphones, the model has already constructed a sturdy portfolio of gadgets that enable avid gamers to accumulate a aggressive edge with out emptying their wallets.
With an ever-increasing foothold in the market, Cosmic Byte lately launched a brand new set of Kronos headsets. The two gadgets come in wired and wi-fi variants, and can be utilized on a number of gadgets.

In a current dialog with Sportskeeda Esports, Mr. Ronak Gupta spoke about his plans for Cosmic Byte and the future of Indian gaming. Mr. Gupta is the founder of the firm and has performed a direct position in serving to the group develop to such an extent.

“The greatest untapped and quickest rising market is India” – Ronak Gupta, Founder of Cosmic Byte, on the scope of progress for the gaming market
Q) Congratulations on the new launch of the Kronos and Neutrino gaming headphones. What are the essential causes for Cosmic Byte to enterprise into the discipline of gaming headsets?

Ronak Gupta: Cosmic Byte was the first model to launch inexpensive gaming headsets in India in 2017, when avid gamers had only a few choices for gaming headsets and the solely accessible ones have been fairly costly. Being a gamer, it has at all times been near my coronary heart. Therefore, I needed avid gamers in India to enhance their gaming abilities through the use of headsets designed for gaming with out burning their pockets. The immersive expertise that these headsets present is mind-blowing. From gaming, music and films, these are simply distinctive. Both Kronos and Neutrino have excellent sturdy elements and ergonomic designs for gaming.

Q) We have seen the launch of two merchandise, Kronos and Neutrino, and every comes with its personal separate specs. What is the rationale behind going with a dual-SKU technique and how efficient do you count on it to be?

Ronak Gupta: Both merchandise are fairly distinctive in comparison to one another. The Kronos is a wi-fi Dolby Atmos headset, and the Neutrino is a wired Dolby Atmos headset.
Both are concentrating on a distinct sub-segment of prospects in India. Kronos is for avid gamers who need a lag-free expertise with out the trouble of wires with its 20ms latency for PC, console, and cellular. Neutrino is for purchasers who need the finest sound high quality, correct sound placement, and are contemplating skilled gaming in the wired section. Both headsets are the most premium headsets accessible in India with Dolby Atmos.

Q) Cosmic Byte has been a identified face in the Indian gaming sphere with its various vary of gaming peripherals. It has now produced the first Indian gaming headset with Dolby Immersive Sound help. What does this imply for Cosmic Byte and its future in the gaming headset class?

Ronak Gupta: We are the first model to launch a headset with Dolby Atmos in a premium section. The Dolby Atmos expertise is significantly better when it’s backed by the best-sounding audio system, drivers, and software program of the headset.
With extra and extra Indian kids seeking to construct a profession in gaming, the necessities for high-quality merchandise at inexpensive costs will proceed to extend. Cosmic Byte goals to bridge that hole for avid gamers in the nation.

Q) When it involves gaming headphones, customers have a big selection of alternative. Tell us all the perks and advantages avid gamers can get pleasure from from the Kronos and Neutrino.

Ronak Gupta: We have labored for a very long time to construct, tune, and optimize each the Kronos and Neutrino headsets to offer the finest gaming audio expertise on the market. Both headsets present high-fidelity sound with Dolby Atmos and the lowest latency for aggressive gaming. Someone who has used these headsets won’t ever be capable to return to the headsets they used earlier than.

Q) There are a number of worldwide gamers in the gaming headset business as competitors has heated up. How hopeful are you about the emergence of Cosmic Byte in such a good area?

Ronak Gupta: Competition is at all times good for purchasers and manufacturers. It helps us to push ourselves to ship a greater expertise and merchandise to our prospects. We at all times look as much as our competitors in the worldwide and Indian markets, and develop our merchandise to offer a novel set of options that assist us develop the model amongst the competitors.

Q) Gaming expertise is not what it was. With extra and extra emphasis on specialised gear, how has the face of Indian gaming expertise modified, and what do you see in the future?

Ronak Gupta: Initially, Cosmic Byte launched lots of merchandise in the low-budget section. With demand focusing on top quality merchandise, we’ve got launched a big selection of merchandise catering to the mid and premium segments at pricing a lot decrease than opponents in the identical section. Our focus is to develop merchandise that assist our avid gamers develop into professionals and compete in tournaments.

Q) Moving on from headphones, we already find out about the high quality and numerous vary of your current merchandise. What can we count on to see from Cosmic Byte in the future in phrases of gaming peripherals?

Ronak Gupta: We are taking it one step at a time. Our goal is to search out the hole in the gaming market and see how Cosmic Byte might help fulfill it. Our workforce is constantly working on creating merchandise in numerous classes that may present a novel expertise to our avid gamers, and we are going to proceed to take action in the future.

Q) The Indian gaming panorama is evolving, and many corporations are coming ahead to help the drive. What can we count on to see from Cosmic Byte to advertise the scope for esports and gaming in the nation?

Ronak Gupta: More than simply enterprise, my goal in establishing Cosmic Byte was to help the gaming group in India. We have reached a stage the place we see gaming groups being shaped in each nook of the nation. I need our avid gamers to succeed in the worldwide stage and win in opposition to the finest groups on the market. Cosmic Byte lately partnered with Velocity Gaming, which is amongst the prime Valorant groups in India. We are the first Indian model to have esports gamers featured on the product packaging. We need each person of Cosmic Byte merchandise to know the way nicely our gamers are performing and will proceed to offer them visibility in the finest manner we will.

Q) Many corporations are constantly evolving in the direction of new ventures and untapped markets. Besides your current merchandise, which area will you prefer to see Cosmic Byte deeply dive into in the close to future?

Ronak Gupta: The greatest untapped and quickest rising market is India. Right now, Cosmic Byte shall be there. We will certainly transfer to the worldwide market in the future, given the love and help our avid gamers proceed to offer us through the use of and selling our merchandise. Once we safe ourselves in India, we are going to goal to compete and make our presence felt in the worldwide market.

Q) There has been an enormous rise of gaming and esports recently in the nation. As the gaming sphere evolves, how do you see the panorama in India altering with time?

Ronak Gupta: People have began to acknowledge gaming as every other sport performed in the nation. Gamers have a gentle stream of earnings from streaming platforms and the fan following of the whole nation. Parents and household have began supporting their youngsters to take up a profession in gaming. In India, avid gamers are a minimum of film stars or cricketers. We will proceed to see expertise rising from the nation that can make its mark internationally.

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