Samsung might be making ready to rebrand its smartphone camera sensors. The firm has utilized for a trademark for the XISO-CELL branding. Its present camera sensors bear the ISOCELL branding.New Samsung cameras could be named XISO-CELLSamsung filed the trademark utility for the XISO-CELL title with KIPRIS (Korea Intellectual Property Rights Information Service) final week. First noticed by GalaxyMembership, the appliance is at present underneath evaluate. The accompanying paperwork don’t reveal something, besides that the branding issues a product that may be present in a variety of digital merchandise, similar to smartphones, computer systems, TVs, digital door locks, VR (digital actuality) headsets, video projectors, and extra.While the appliance doesn’t inform what Samsung product will bear the XISO-CELL branding, it’s fairly apparent we’re taking a look at camera sensors. The Korean agency has been utilizing the ISOCELL branding for the previous a number of years. It debuted the primary ISOCELL smartphone camera sensor with the launch of the Galaxy S5 again in 2014. Since then, Samsung has used the identical title for its cameras. It launched a few variants branded as ISOCELL Plus and ISOCELL 2.0, however the core remained unchanged.After about 9 years, Samsung appears to be switching to a new title. More importantly, this also needs to imply new camera know-how. ISOCELL derives its title from “remoted cells”. The addition of an “X” prefix to the present branding ought to relate to new developments within the firm’s camera sensor know-how. Maybe it denotes the new sensor-shift know-how that Samsung is claimed to debut on the Galaxy S23 collection subsequent yr. We’ll have to attend and see.For the uninitiated, sensor-shift know-how strikes the sensor to compensate for hand actions when capturing. Often thought to be the more practical type of OIS (Optical Image Stabilization) this camera tech is already obtainable on the newest iPhones. Samsung’s Galaxy smartphones, in the meantime, at present make use of the normal OIS tech that strikes the lens as a substitute of the sensor. The Korean agency might change to sensor-shift OIS with the Galaxy S23 collection.The Galaxy S23 collection launches in early 2023If XISO-CELL is certainly Samsung’s branding for camera sensors with sensor-shift know-how, the present ISOCELL branding shouldn’t go away. Sensors with the normal OIS tech or with no OIS ought to maintain the present naming system. The Galaxy S23 collection launches early subsequent yr, issues will doubtless get clearer before later. We will let you recognize as and when we’ve extra details about Samsung’s new XISO-CELL trademark.
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