India’s smartphone market sees premium segment grow, iPhone 13 top model: Counterpoint Research

The Indian smartphone market declined sharply in 2022. However, the premium segment noticed double-digit progress, in line with Counterpoint Research’s newest report, echoing comparable sentiment as seen in an earlier Canalys report. Interestingly, Apple’s iPhone 13 was the top smartphone mannequin in 2022, notes Counterpoint.
The ‘premium segment’ — which is telephones above Rs 30,000— crossed the 11 per cent market share for the primary time, which is a major shift within the market, the place historically the below Rs 20,000 segment is what drives volumes.
Smartphone market declines, ASP rising
The Counterpoint report notes two vital traits within the Indian smartphone market. The first is that there was a “decline in entry-level and price range segments” as these telephones confronted “provide constraints in the beginning of the yr” adopted by decrease demand, which in flip made issues worse.
But the premium segment noticed an increase (11 per cent share), resulting in progress in retail Average Selling Price (ASP). Of course, macroeconomic elements have been additionally guilty for the drop in client demand.

“Consumer demand began declining from the second quarter when the worldwide economic system was crippled by a number of macroeconomic points like all-time excessive inflation, rising unemployment and geopolitical conflicts, affecting India’s economic system as nicely. Inventory build-up throughout channels after the second quarter led to lower-than-expected shipments all through the second half of the yr, ” (*13*) Singh, Senior Research Analyst mentioned, commenting on the difficulty.
One motive why the patron can be going with barely dearer telephones is due to a number of no-cost EMI schemes, Buy Now Pay Later (BNPL) choices, and even Samsung finance+, in line with Shilpi Jain, Counterpoint Research Analyst. “Despite declining shipments, the premium smartphone market’s share saved rising in 2022 and reached 11%, the best ever. This paradoxical development implies that India’s smartphone market is shifting from being volume-driven to value-driven. While entry-tier and price range segments have been most affected, the premium segment remained immune and confirmed double-digit progress,” Jain mentioned in a press launch, including that this momentum for the premium segment will proceed in 2023 as nicely.
Apple to Samsung to Xiaomi: How particular person distributors fared
According to the numbers, Samsung was the market chief within the fourth quarter (This fall) of 2022, with Xiaomi dropping to the quantity three spot. However, for the complete yr of 2022, Xiaomi remained the market chief.
Samsung “led the India smartphone market income with 20 per cent share pushed by its premium smartphone fashions, particularly the Galaxy S22 sequence,” in line with Counterpoint. Samsung additionally turned the top 5G smartphone model in 2022 with a 21 per cent share. It additionally led the reasonably priced premium segment (Rs 30,000-Rs 45,000) in 2022 pushed due to the A sequence.
Xiaomi was all the way down to quantity three in This fall, with a 24 per cent year-on-year (YoY) decline. “Inventory build-up in on-line channels in the course of the festive season additional slowed its shipments”, in line with Counterpoint. vivo was quantity two within the fourth quarter of 2022 and third total in 2022. The model’s deal with the offline market helped it develop additional. It additionally held the second spot in 5G smartphone shipments in 2022.
Meanwhile, Apple grew 16 per cent YoY and lead within the total premium segment (Above Rs 30,000) in addition to the ultra-premium segment (Rs 45,000 or increased). Apple additionally stood second when it comes to income share for 2022 helped primarily by the iPhone 13, which was a top mannequin this yr.
OnePlus additionally noticed progress, almost 50 per cent (YoY), which was pushed by its extra budget-friendly Nord CE 2 sequence. It captured the second spot within the reasonably priced premium segment with a 22 per cent share. The Nord CE 2 Lite was the top-selling 5G mannequin within the Rs 20,000 segment in 2022.
realme was all the way down to fourth place in 2022, with a 14 per cent YoY decline. Counterpoint blames this on the model’s “increased publicity to the sub Rs-10,000 segment, the place demand was most affected.” Realme too suffered from “stock build-up, unfavourable market situations”, and many others. OPPO maintained its fifth place total.
Interestingly, the Transsion Group manufacturers itel, Infinix and TECNO accounted for 12 per cent of India’s handset market and secured the third spot in 2022 total.

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