The relationship between the AO and Livewire goals to drive genuine partnerships that align with the AO’s concentrate on innovation and various leisure.
“We’re persevering with to see the world of sports activities, gaming and leisure converge. Gaming is intertwined with tradition and is charming sports activities followers worldwide. Enter Fortnite, a cultural phenomenon mixed with the status of one of many best sports activities tournaments within the southern hemisphere; the Australian Open,” stated Adam Fischer, Head of Commercial, ANZ, for Livewire.
“Livewire is worked up to work with Tennis Australia, igniting the AO Summer Smash that includes Fortnite expertise and connecting manufacturers with gaming audiences.”
Developed by Epic Games, Fortnite is a massively fashionable, on-line world platform with greater than 500 million registered accounts worldwide. In Fortnite, gamers can create their very own experiences, play action-packed Zero Build, or squad up within the iconic participant vs. participant Battle Royale. Australia is a key nation for Fortnite and is dwelling to plenty of the highest ranked gamers and creators.
More particulars on the 2024 AO Summer Smash that includes Fortnite might be revealed within the coming months.
Companies wanting to collaborate with the AO Summer Smash that includes Fortnite ought to contact Nick Sloman at Tennis Australia or Adam Fischer at Livewire.
Australian Open 2024, supported by main companion Kia in affiliation with Emirates, Luzhou Laojiao and Rolex, will happen at Melbourne Park from 15-28 January 2024. Tickets on sale later this yr through Ticketmaster.
https://ausopen.com/articles/news/ao-joins-forces-gaming-tech-company-livewire-support-gaming-events
