SAN FRANCISCO, Oct. 26, 2023 (GLOBE NEWSWIRE) — Samba TV, the main supplier of TV know-how for viewers knowledge and omniscreen measurement, in the present day launched its Guide to Targeting Millennials research outcomes as a part of a survey carried out with world analysis agency HarrisX. The report, centered on the millennial demographic that covers over 72M U.S. adults with greater than $2.5 trillion in spending energy, unveils key insights on this large viewers and attain them. One such discovering from the survey of over 2,500 adults reveals that millennials are extra open to ad-supported video-on-demand (AVOD) than different generations, presenting a singular alternative for these platforms and advertisers to interact with this influential demographic. With firms like Netflix and Amazon introducing adverts to their streaming providers, advertisers have elevated alternatives and challenges alike when reaching viewers. Despite their upbringing with cable TV, millennials have been the first technology to wield the scissors to chop the twine, making them a key viewers to AVOD and free ad-supported streaming tv (FAST) fashions in comparison with different age teams. “Millennials are the technology that grew up on cable and have been first to chop the twine, and have revealed themselves to be a core viewers on AVOD and FAST platforms,” stated Samba TV Co-founder and CEO Ashwin Navin. “Their willingness to eat adverts when streaming is a singular alternative for advertisers to succeed in greater than 20% of the US inhabitants, with extra spending energy than retiring child boomers. By embracing an omniscreen technique that addresses all the platforms the place millennials eat video, advertisers can align their campaigns to attach with this vastly impactful viewers.” Key findings from the report embody: 8 in 10 millennials stream TV exhibits, with 84% of these streamers utilizing Netflix.73% of millennial dad and mom subscribe to a streaming service for simply their children.68% of millennials have a streaming subscription that exhibits adverts, greater than some other technology.21% of millennials with a Netflix subscription signed up for the advert tier, with 68% of this group subscribing to the platform after the lower-cost advert tier was launched. To view Samba TV’s full Guide to Targeting Millennials, click on right here. For extra data, please go to www.samba.television/enterprise. Survey MethodologyThis survey was carried out on-line inside the United States from August 22-30, 2023 amongst 2,507 adults in the United States by HarrisX. The sampling margin of error of this ballot is plus or minus 2.0 share factors. The outcomes mirror a nationally consultant pattern of U.S. adults. Results have been weighted for age by gender, area, race/ethnicity, earnings, cell service, streaming subscriptions, and social gathering ID the place essential to align them with their precise proportions in the inhabitants. About Samba TVSamba TV has remodeled the TV from a pane of glass on the wall to a window into the coronary heart of audiences. We are the world chief in tv know-how powering real-time insights and viewers concentrating on to allow unparalleled advertising effectivity and effectiveness. Our proprietary first-party knowledge from tens of hundreds of thousands of opted-in televisions, throughout greater than 20 TV manufacturers offered in over 100 international locations, offers advertisers and media firms a unified view of the whole client journey. Our impartial currency-grade measurement has future-proofed promoting for the subsequent technology, empowering advertisers to attach with their audiences on any platform, throughout each display screen. Samba TV Media Contact: Katie [email protected]
https://www.globenewswire.com/news-release/2023/10/26/2767468/0/en/New-Samba-TV-Study-Finds-Millennials-Are-the-Key-for-Ad-supported-Streaming-Success.html
