Apple is actively pursuing partnerships with main AI corporations to improve the capabilities of its upcoming iOS 18 working system for the iPhone. The Cupertino firm is engaged in discussions with OpenAI to incorporate the firm’s generative AI expertise into new features for the iPhone.
This transfer comes nearly a month and a half earlier than Apple’s Worldwide Developers Conference (WWDC) in June 2024, the place the firm is anticipated to unveil iOS 18 and showcase its newest AI-powered features.
Apple’s aim is to place these AI features as seamlessly built-in into its units, with a powerful emphasis on sturdy privateness protections – a core tenet of the firm’s model id. However, Apple has not but made a remaining resolution on which companions it should finally work with, and there’s no assure {that a} deal can be reached with any of the present contenders, together with OpenAI and Google.
The firm might probably select a unique supplier totally for its generative AI integration features.
Apple was additionally concerned in discussions with Google to probably incorporate the search big’s AI chatbot capabilities into the iPhone ecosystem. Earlier this month, reviews surfaced that the preliminary set of AI features on iOS 18 can be designed to run regionally on the iPhone, with out the want for cloud processing. Apple plans to leverage its on-device neural engine and huge language mannequin to energy these privacy-focused AI enhancements.
CEO Tim Cook has beforehand acknowledged that he personally makes use of OpenAI’s ChatGPT however has additionally expressed issues about sure points that want to be addressed. Cook has emphasised that Apple will strategy the integration of recent AI features on its platforms on a “very considerate foundation.”
Relying on partnerships with AI suppliers may assist Apple sidestep a few of the dangers and liabilities related with creating its personal generative AI expertise from scratch. By outsourcing these features to exterior companions, Apple might give you the option to extra rapidly introduce chatbot-like capabilities on the iPhone whereas sustaining its deal with consumer privateness and accountable AI implementation.
The upcoming WWDC 2024 occasion in June is anticipated to present extra particulars on Apple’s AI technique and the particular features that can be included in iOS 18.
Via Bloomberg (paywall)
https://www.neowin.net/news/apple-in-talks-with-openai-to-bring-ai-features-to-the-iphone/
