April 19 2024, 9:21 am | BY Kim Shaw | No Comments
Apple’s has launched its latest “Relax, it’s iPhone” film in India created by way of TBWAMedia Arts Lab Singapore which puts iPhone 15 through a sturdiness test like no different — tossing, turning, and tumbling round in the again of a rickshaw — to display its powerful construct high quality.
Launching in the midst of cricket season, the marketing campaign reminds followers that they will watch their favourite sport with out lacking a beat or worrying about damaging their iPhone. From arduous bumps to sharp turns, iPhone survives the chaos of a notably bumpy rickshaw experience, proving that it’s dependably sturdy even on the roughest commutes.
iPhone 15 options a again glass with a customized twin ion-exchange course of and an aerospace-grade aluminum enclosure, which assist make iPhone 15 extremely sturdy. The Ceramic Shield entrance cowl is more durable than another smartphone glass, and with a water- and dust-resistant design, iPhone lasts and holds its worth longer than another smartphone. Additionally the quick and environment friendly A16 Bionic chip brings confirmed efficiency to iPhone 15, powering the Dynamic Island, computational images capabilities, and extra. The highly effective 48MP Main digital camera permits super-high-resolution images, whereas the 2x Telephoto choice offers customers a whole of three optical zoom ranges. Next-generation portraits on iPhone 15 function sharper element, extra vivid colours, and improved low-light efficiency.
The marketing campaign will air on broadcast and also will seem on digital pre-roll, TVO, and social media.
Credits Agency: TBWAMedia Arts Lab SingaporeManufacturing firm: Nirvana FilmsEditorial (*15*): Sally’s Studio, Heckler SingaporeEnding: Heckler Singapore Director: Prakash VarmaMusic: “Buckle Up” by CHAII, Sam Bruno, Don Electron
https://campaignbriefasia.com/2024/04/19/apples-latest-relax-its-iphone-film-shot-in-india-puts-the-iphone-15-through-a-new-test/
