ENGLEWOOD, Colo.—Dish Media has launched PerformXP, a cross-platform, impression-based resolution for efficiency advertisers. In asserting the launch, Dish defined that PerformXP affords a seamless resolution for efficiency advertisers to execute digital media buys throughout each STB and CTV stock by way of one insertion order. The resolution is designed to offer shoppers the mandatory knowledge for focused outcomes and attribution and it affords real-time reporting throughout all stock, empowering patrons to extra successfully measure campaigns, Dish stated. “Precision and effectivity are on the core of what we provide with PerformXP,” stated John Rinaldo, common supervisor, Dish Media. “Direct-to-consumer (DTC) manufacturers and entrepreneurs want companions who can navigate the intersection of linear and streaming media. PerformXP meets these wants with cross-platform, impression-based executions throughout our complete portfolio of premium linear and CTV stock. Additionally, it affords real-time knowledge and transparency, that are important for exact attribution and marketing campaign measurement.”This new providing from Dish Media is powered by Dish Connected. It supplies patrons enhanced scale and protection throughout Dish’s owned and operated properties. The skilled video trade’s #1 supply for information, traits and product and tech info. Sign up under.
https://www.tvtechnology.com/news/dish-media-launches-performxp