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Get prepared for the MARE BALTICUM Gaming & TECH Summit 2024 by HIPTHER! The #hipthers are thrilled to introduce and put the highlight on the businesses and individuals who assist us make the magic occur: our convention sponsors. Get to know them and be part of us in Tallinn, on 4-5 June to satisfy them in individual!
Lasha Kupatadze, Chief Product Officer at Atlaslive, will probably be a Speaker at the Summit, providing useful insights at the Panel about “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era”.
Hello Lasha, thanks for taking the time for this interview. We are excited to get to know you and introduce you to our readers! Can you begin by telling us a bit about your self, your skilled journey, and your function at Atlaslive to this point?
I’ve been in iGaming for almost a decade and adore it! Working with like-minded folks to generate concepts and construct merchandise that prospects love.
Throughout my profession, I’ve labored in totally different roles at each B2C and B2B firms, specializing in constructing participating and enjoyable buyer experiences.
As the Chief Product Officer at Atlaslive, I get to guide our efforts in making our merchandise the most effective they are often. My job includes guiding our product growth whereas making use of the newest applied sciences, like AI and blockchain, to make our platform even higher. Since I joined Atlaslive, my focus has been on ensuring our merchandise not solely meet however surpass what our companions and gamers count on. We’ve put a variety of effort into making customized, enjoyable experiences that draw gamers in and maintain them coming again for extra.
In brief, my profession has been all about adopting new applied sciences, creating fulfilling and fascinating merchandise, and main groups to create top-notch iGaming experiences.
As the Chief Product Officer at Atlaslive, you play an important function in shaping the corporate’s product panorama. Can you share with us how Atlaslive’s mission of discovering how far iGaming tech can evolve influences your method to product growth?
Our objective is to see how far we are able to go together with expertise in iGaming, and this ambition is a big a part of how we construct our merchandise. We’re actually into utilizing the newest tech to make gaming enjoyable, customized, and protected for everybody.
We use huge knowledge to investigate an enormous quantity of knowledge, perceive and observe totally different patterns in how folks play and what they like. This helps us deeply study our customers’ behaviors, permitting us to customise our versatile platform to suit precisely what they like and even predict what they’ll wish to do subsequent. This method makes issues lots simpler for our companions. They can spend much less effort and time attempting to determine issues out as a result of we offer all of the insights and instruments they should make good selections rapidly.
Our method is tech-oriented and centered on the participant, and boosts not solely engagement but in addition ensures that all the things is safe and completely adjusted to the end-user preferences.
I take into account personalization paramount – and we often concentrate on creating an expertise that feels private and retains gamers coming again for extra. I believe that this user-focused mindset, mixed with our love for tech, ensures that each step we take in product growth not solely meets the trade’s wants however typically goes past, setting new requirements for what iGaming may be.
The Atlaslive platform presents versatile supply options, together with Sportsbook API integration, White Label, and Turnkey. How do these totally different options cater to the various wants of iGaming operators, and what benefits do they provide in phrases of time to market and customization?
At Atlaslive, we perceive that the wants of iGaming operators differ vastly relying on their enterprise objectives, market method, and technical experience. That’s why we provide a spread of versatile supply options. All choices are designed to satisfy particular necessities, offering key advantages in phrases of fast market entry, ranging from two days solely, and the power to regulate companies to a particular model or market demand.
Our Sportsbook API integration is ideal for tech-savvy operators who’ve their platforms however wish to improve them with our top-notch sportsbook options. This answer permits for top customization and speedy deployment, enabling operators to rapidly adapt and scale their choices. On the opposite hand, our White Label and Turnkey options are perfect for these trying to launch their operations rapidly with out the heavy lifting of creating the expertise from scratch. These choices provide the quickest path to market with a excessive diploma of brand name customization, permitting operators to take care of their distinctive model id whereas utilizing our strong platform.
When Atlaslive presents its three options, we guarantee look after all events concerned in this integration course of, guaranteeing clean implementation and an distinctive gaming expertise for end-users. Quality and innovation are steadfast allies for Atlaslive, serving to our companions to be happy and keep profitable in the market.
One of Atlaslive’s core values is creating dwell connections between enterprise ambitions and alternatives. How does the Atlaslive Platform facilitate these connections, and what affect does it have on the general iGaming expertise for operators and gamers?
Yes, at Atlaslive, we’re actually targeted on connecting enterprise objectives with alternatives. Our platform makes use of good knowledge evaluation to present operators the insights they should perceive what gamers need. This means we may help them tune their choices to suit participant preferences, which makes the gaming expertise far more private and thrilling for everybody.
We additionally make sure that our system works easily with different tech instruments on the market, which retains issues working seamlessly for operators and fulfilling for gamers. Overall, our “creating dwell connections” method helps present a energetic and fascinating surroundings the place companies can develop and gamers are extra engaged with the choices they select.
With your intensive expertise in the iGaming trade, together with management roles targeted on product growth, how do you make sure that Atlaslive stays at the forefront of innovation whereas assembly the evolving wants of the trade and its companions?
While working in the iGaming trade, I’ve realized that staying forward isn’t nearly catching the newest developments, it’s about creating them. At Atlaslive, we maintain our finger on the heartbeat of expertise and person expectations. My method is direct: pay attention, innovate, and adapt. First, we pay attention. We’re in fixed dialogue with our companions to know their challenges and preferences. This suggestions is essential — it drives our product growth. At the identical time, we conduct market analysis and development evaluation to remain knowledgeable in regards to the newest in expertise, participant preferences, and regulatory modifications. In such a means, we are able to anticipate shifts in the market and adapt our merchandise accordingly.
Then, we innovate by infusing our platform with the newest applied sciences — whether or not it’s AI to boost personalization or blockchain for safety. Finally, we adapt rapidly. The iGaming world strikes quick, and suppleness is our superpower. We’re all the time able to tweak our choices to higher serve our purchasers and keep related in the market.
Atlaslive just lately underwent a rebranding course of. Could you talk about the connection between this rebranding and the strategic imaginative and prescient of the corporate, notably in phrases of enhancing the iGaming expertise and staying forward in a aggressive market?
The rebrand to Atlaslive is a future-proof of the corporate’s imaginative and prescient to remain dynamic in phrases of applied sciences and increase the person expertise at the identical time whereas giving our companions much more freedom throughout totally different sports activities occasions and adjusting the required settings well timed and successfully.
The latest rebranding of Atlaslive exhibits our direct ties to our imaginative and prescient and a contemporary begin in staying true to our core values. With this rebranding, we’re emphasizing our concentrate on being a tech-forward firm that all the time prioritizes our companions. Atlaslive – the tech behind the sport.
At the MARE BALTICUM Gaming & TECH Summit, you may be becoming a member of the dialogue in regards to the strategic integration of gamification to spice up participant retention and loyalty in the iGaming sector. In a nutshell, what’s your perspective on the matter, and the way does gamification align with Atlaslive’s imaginative and prescient?Well, what’s gamification? To maintain it easy, it’s about making the journey from level A to level B enjoyable for the person. That’s what gamification is all about, in a nutshell.
I desire utilizing each quantitative and qualitative knowledge to know our prospects and construct person experiences based mostly on this data.
One of my first experiences with gamification was one of many world’s largest producers of sentimental drinks marketing campaign the place every bottle cap had a letter. If you collected all of the letters to spell ‘happiness,’ you could possibly change them for numerous prizes. I keep in mind the thrill I felt earlier than opening every bottle. I purchased a lot of them simply to see what letter I’d get. That’s an ideal real-life instance of gamification.
We create related experiences for iGaming customers at Atlaslive. For occasion, they could open a thriller field with out realizing what’s inside. We use gamification strategies that evoke pleasure and enjoyable, drawing on our understanding of what customers take pleasure in.
To put it merely, we perceive our end-users and attempt to create services and products that carry smiles to their faces. We monitor the effectiveness of our gamification instruments by means of direct buyer suggestions and analytical knowledge. Some of our tasks that make use of these strategies have seen a big 30% improve in engagement and conversion charges.
By specializing in customized and interactive experiences, we create a dynamic and fascinating surroundings that retains gamers returning, guaranteeing long-term success for each our platform and our companions.
Thank you for this insightful interview, Lasha! We look ahead to assembly you in Tallinn, and listening to your useful insights on Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era!
Join us in Tallinn to attach with Lasha and the Team of Atlaslive – the dynamic iGaming platform specializing in “THE TECH BEHIND THE GAME”
Get your Tickets to the MARE BALTICUM Gaming & TECH Summit Now!
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https://europeangaming.eu/portal/latest-news/2024/05/30/160050/atlaslive-at-mare-balticum-gaming-tech-summit-in-tallinn/
