Grass Valley Unveils Rebrand | TV Tech

MONTREAL—Grass Valley has unveiled a rebrand of the corporate’s brand, emphasizing the GV’s concentrate on reside media manufacturing. Ditching Grass’s iconic purple V (or checkmark, relying on the way you see it), the brand new brand, a part of the corporate’s company id and advertising marketing campaign, features a new motto, “We Love Live.”  “Every objective, each encore, each story—reside is without end and within the DNA of everybody at Grass Valley. We empower our prospects to ship the reside moments that matter to folks throughout the globe, from anyplace to in all places, throughout billions of gadgets,” mentioned Tim Shoulders, CEO and president of Grass Valley. “Today, we’re strengthening our mission to help our prospects as they transition to the way forward for media and leisure by IP, software program, and cloud-based applied sciences. We are centered on giving as we speak’s media firms the agility they should produce and ship compelling reside content material and information them in the direction of versatile working fashions that embody alternative and streamlined workflows to allow financial transformation.”GV CMO and GM of playout Neil Maycock echoed Shoulders’ objective that the company rebrand higher positions Grass for the long run. “The Grass Valley identify is trusted throughout media and leisure, reflecting a long time of trade expertise and deep information of the right way to ship premium reside content material,” mentioned Neil Maycock, Grass Valley’s CMO and common supervisor of playout. “We have refreshed our company id to place Grass Valley for the long run as we help the continuing transformation of the media firms producing the world’s most beneficial content material whereas driving market-leading innovation.”Grass claims that it’s allied with 90% of the world’s media gamers – from NEP Group to Eurosport to EA Sports to nationwide networks. It says its GV Media Universe (GVMU) digital ecosystem “permits media firms to make use of each on-premise and cloud applied sciences to construct reside manufacturing environments whereas adapting to future calls for. Grass Valley has an ongoing roadmap to launch new options and partnerships, enabling third-party companions to work collectively to enhance reside content material manufacturing and distribution workflows. The new company id embodies the collaborative nature of the GVMU.” Shoulders concluded, “Originally scheduled to be unveiled on the NAB Show in Las Vegas, the brand new Grass Valley visible id displays the foundations on which our model is constructed: the GVMU companion ecosystem, our technical excellence, the belief we’ve constructed throughout the media sector, the flexibleness we deliver to our prospects, the perception we offer into the evolution of the market, and our drive to innovate and help media firms of their transition to a cloud-based future.”