Extreme Reach Acquires attikSpace | TV Tech

NEW YORK—Extreme Reach (ER) has introduced that it has acquired attikSpace, a full-service media administration firm. The acquisition expands ER’s bodily and digital asset administration footprint, making it one of many largest archival media storage corporations on the earth, the corporate stated. ER will take over attikSpace’s asset administration and broadcast distribution enterprise, in addition to the corporate’s bodily space for storing in Burbank, California. Founders Mike Rizzotti and Fabian Sanchez will be a part of the corporate as vice chairman of enterprise improvement, inventive asset administration, and vice chairman of storage operations, respectively. All of AttikSpace’s workers will be a part of ER as nicely. Terms of the deal weren’t disclosed.“This acquisition accelerates our efforts to rework asset administration for the advertising and marketing ecosystem,” stated Tim Conley, CEO of Extreme Reach. “In a world the place manufacturers and businesses are producing extra content material than ever earlier than, a extremely specialised and built-in bodily and digital asset administration resolution is crucial. The addition of attikSpace and its deeply skilled workforce advances the worth we carry to the worldwide promoting business by way of our inventive asset administration resolution that permits entry to bodily libraries seamlessly with digital belongings.”Founded in 2010 by two former broadcast distribution executives, attikSpace supplies asset storage, media supply and manufacturing providers to greater than 200 manufacturers and businesses. All of the corporate’s present media supply will probably be instantly moved by the ER platform, offering purchasers with a seamless expertise.”This is the right subsequent chapter for all we have constructed over the past 10+ years at attikSpace,” stated Rizzotti. “Joining forces with Extreme Reach brings expansive new advantages to our purchasers, particularly within the areas of digital asset administration and the combination of linear and digital supply paths in a single international platform.”With the acquisition of Adstream, Extreme Reach operates in 140 nations and 45 languages, with 1,100 workforce members serving 90 of the highest 100 international advertisers and enabling $150 billion in video advert spend around the globe. More than half a billion inventive model belongings are managed in ER’s inventive logistics platform. 

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