LOS ANGELES—Audiovisual tech supplier Solotech has introduced it has acquired XR Studios, a full-service company specializing in prolonged actuality and augmented actuality expertise for reside broadcast and digital productions. Financial phrases of the deal weren’t disclosed. Founded over 40 years in the past, Solotech is a supplier of audiovisual and leisure expertise with 18 areas in Canada, the U.S. and the U.Okay.The transaction will speed up plans by Solotech and XR Studios to turn out to be the main supplier of prolonged actuality options throughout the globe, the businesses stated. “In addition to Los Angeles, we plan to open new studios in different thriving markets. Solotech already has an in depth footprint in 18 areas within the U.S. Canada, and the U.Okay. subsequently, the brand new strategically situated studios might be supported by robust groups and expertise,” stated Martin Tremblay, president and CEO of Group Solotech. XR Studios will proceed to function as a separate entity and model.Located in Los Angeles XR Studios serves high-end shoppers in such areas as TV, music, Fortune 500 firms, and reside occasions. XR Studios pioneered revolutionary productions for such performances as Katy Perry’s “American Idol” finale and MTV’s 2020 Video Music Awards. Other notable shoppers embody Billie Eilish, Leon Bridges, Amazon, Verizon, Twitch, and plenty of extra, the businesses stated. “XR Studios helps creatives, businesses, artists, and manufacturing groups obtain their targets,” says J.T. Rooney, president of XR Studios. “At our core, we’re a bunch of inventive groups and producers that see the necessity for a corporation that sits in between the expertise and the inventive to assist companions attain the end line on this thrilling new world of prolonged actuality and digital productions.”The acquisition of XR Studios additionally brings key expertise and chief technical officer, Scott Millar onboard, Solotech stated. Millar has labored on a number of, massive scale worldwide AR initiatives, with a radical focus in set up, engineering, and normal AV expertise. He has been instrumental within the founding of the prolonged actuality workflow, collaborating with software program groups reminiscent of disguise, Notch, Unreal Engine, and Touch Designer, making Millar an important skilled of this expertise, the businesses stated. The deal marks an ongoing growth of Solotech’s lately created Media and Entertainment Technology (MET) Division, which has additionally acquired Waveform.”The enterprise with XR Studios will fill the lacking piece of the puzzle and be the third pillar of our MET Division, including full digital manufacturing and combined actuality options to our high-end reside streaming and eSports providing,” stated Tremblay.
Solotech Acquires XR Studios | TV Tech
