TV expertise outfit Synamedia’s VIVID Compression platform, powered by AMD EPYC 7763 processors, distributed BT Sport’s 8K-UHD broadcast of the Saracens vs. Bristol Bears Gallagher Premiership Rugby on March 26, 2022, the corporate has revealed.
The broadcast was the UK’s first dwell 8K residence broadcast of a top-tier sporting occasion delivered in 8K utilizing a single CPU to encode the broadcast.
According to Synamedia, VIVID Compression eliminates the necessity for a number of tiles and different methods that compromise video high quality.
The firm mentioned that the deployment proved that there is no such thing as a want to separate the 8K sign into 4K quadrants, nor for devoted CPUs or different {hardware} acceleration.
“Within six months, we’ve delivered on our promise to distribute 8K content material at scale and cost-effectively to assist kickstart the 8K financial system. Our extremely environment friendly software-defined, AI-based compression algorithms, mixed with the facility of the AMD EPYC processor excessive core-counts, ship available on the market demand for immersive experiences to really feel as if followers are ‘within the recreation.’ The world implications of this deployment with BT Sport will ignite dwell sports activities streaming in 8K for years to come back; we’re excited to be part of it,” mentioned Elke Hungenaert, VP, product administration, Synamedia.
“Our expertise partnership with Synamedia has already helped drive the {industry} ahead, and we’re proud to help firms like BT Sport on their mission to ship high-quality viewing experiences. Our collaboration has already supported one industry-first, and we’re excited for the various extra to come back,” mentioned James Knight, director, world media and leisure – VFX, AMD.
https://www.digitaltveurope.com/2022/04/14/synamedia-tech-behind-bt-sports-8k-uhd-broadcast/
