NEW YORK—As extra sports activities viewing shifts to streaming, NBCUniversal continues to reevaluate its methods for distributing its sports activities protection and has confirmed that it plans to shut down the Olympic Channel in September. “In order to finest attain our goal audiences, we’re reevaluating our programming distribution technique relating to the content material that presently airs on Olympic Channel: Home of Team USA with our companions at the IOC and USOPC,” an NBC Sports spokesperson confirmed to TV Tech. “We shall be asserting our thrilling new plans for Olympic content material in the fall.”The transfer comes after the firm introduced plans final 12 months to shut down NBCSN and it launched a direct-to-consumer streaming service (opens in new tab) from its NESN regional sports activities community in June of 2022. NBCU has long run U.S. rights to the Olympics by 2032 video games and launched the Olympic Channel with the U.S. Olympic Committee and the International Olympic Committee as minority companions. News of the shutdown was first reported in Sports Business Journal (opens in new tab).
https://www.tvtechnology.com/news/nbcu-to-shutdown-the-olympic-channel
