Rapid Growth in Adoption of Advanced TV Tech Continues

BOSTON, Mass.—Consumers proceed to quickly embrace superior TV applied sciences, which in flip is remodeling each viewer habits and the enterprise alternatives for content material suppliers and advertisers, in response to Hub Entertainment Research’s fourth annual “Evolution of the TV Set” research. One notable discovering of the survey and report is that the pace with which customers are turning to streaming utilizing good TVs continues to impress. Almost two thirds (62%) of TV houses report streaming utilizing a wise TV, in contrast with lower than half (47%) two years in the past, the Hub survey discovered. This fast improve is pushed by will increase in each good TV houses and in the share of these houses utilizing good TVs to stream.(Image credit score: Hub Entertainment Research) (opens in new tab)Another know-how being quickly adopted is voice management. Half (51%) of the most-used units in U.S. houses have a distant management with voice command functionality – up notably since 2020 (38%), Hub reported. In houses with a wise TV, one in three (33%) linked a wise TV to a wise speaker like Amazon’s Echo or Google’s Nest, enabling voice management – up a 3rd from 2020 (25%).(Image credit score: Hub Entertainment Research) (opens in new tab)Another notable pattern is the use of TV units for actions apart from viewing TV packages or films. In good TV houses, 7 in 10 (73%) say they use a set for one thing else – up from 6 in 10 (63%) in 2020, Hub discovered. The hottest non-TV actions on good TVs are streaming music, mirroring or casting one other display screen to the set, checking information or climate apps, or utilizing an on-set browser. (Image credit score: Hub Entertainment Research)“Streaming on good TV units has grabbed the highlight, however don’t overlook different methods TVs have advanced,” mentioned David Tice, senior advisor to Hub and co-author of the research. “With the TV itself changing into an promoting platform, adjustments in person behaviors from set evolution can affect advertising and marketing alternatives, publicity, and effectiveness.”The findings are from Hub’s “Evolution of the TV Set 2022” report, primarily based on a survey performed amongst 2,526 US customers. Interviews have been performed in May 2022 and canopy client possession of, and attitudes in the direction of, TV units and TV-related applied sciences.  A free excerpt of the findings is offered on Hub’s web site (opens in new tab). 

https://www.tvtechnology.com/news/hub-rapid-adoptions-of-advanced-tv-tech-continues

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