Marketing Architects Improves Streaming TV Targeting With New Hyperlocal Capabilities

MINNEAPOLIS–(BUSINESS WIRE)–All-Inclusive TV company Marketing Architects introduced new additions to their streaming TV tech stack this week with the combination of GIS (geographic info system) software program.

Brands spend money on streaming TV to entry superior concentrating on and measurement capabilities. But relating to geographic (geo) concentrating on, customary choices can fall brief.

DMA (designated advertising space), metropolis, and zip code concentrating on are customary for streaming platforms. They lack specificity for manufacturers that need to goal by drive-time to a retail location, distance to a competitor, or different exact geo parameters that transcend a zipper code.

Marketing Architects solved this downside by partnering with Esri, the worldwide chief in location intelligence, to entry their ArcGIS software program suite. ArcGIS helps Marketing Architects outline market areas and differentiate remedy primarily based on evaluation of spatial relationships for retail-driven purchasers.

“We are primarily centered on mass-reach as an company,” says Dan Cleveland, Vice President Strategy at Marketing Architects, “But our precedence is at all times driving income. When we layer streaming TV on high of our campaigns to unravel particular enterprise challenges, we would like purchasers to entry each benefit streaming offers, one being hyper-targeting when it is smart for manufacturers depending on driving prospects to particular retail areas.”

Marketing Architects will cowl the price of the GIS software program for all purchasers as a part of its All-Inclusive providing. They spend money on all marketing campaign prices outdoors of media, together with technique, manufacturing, conversion know-how, and attribution modeling.

About Marketing Architects

Marketing Architects is an All-Inclusive TV company that provides efficiency manufacturers entry to high-quality, efficient TV campaigns with out the normal excessive entry price and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been serving to corporations join with their prospects in new and stunning methods for greater than 25 years. For extra info, please go to www.marketingarchitects.com.

https://www.businesswire.com/news/home/20220803005027/en/Marketing-Architects-Improves-Streaming-TV-Targeting-With-New-Hyperlocal-Capabilities

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