NEW YORK—Altice USA has introduced that its Suddenlink model has rebranded to Optimum, bringing the corporate’s telecommunications services and products underneath one unified model throughout its complete footprint. With the rebranding, Optimum has additionally launched a brand new nationwide model marketing campaign, “Get Closer, Go Farther” with a brand new appear and feel, tagline, and mission, the corporate stated. “Get nearer and go farther. That’s our Optimum model promise and what we purpose to ship to our prospects via our connectivity providers and experiences we provide,” stated Matt Grover, govt vp of client and enterprise providers, Optimum. “We are thrilled to launch this new marketing campaign and formally convey our Suddenlink services and products underneath the Optimum model, uniting our telecommunications division underneath one identify, one voice, and one promise to prospects to ship the easiest web, TV, and cellular service to them daily.”Starting right now and all through the months forward, the corporate will transition Suddenlink properties and property to Optimum, together with autos, shops, web sites, uniforms, and extra.The new tagline, “Get Closer, Go Farther” goals to reveal the promise to convey prospects nearer collectively than ever earlier than with Optimum services and products to allow them to collectively go farther, now and into the long run. Those product enhancements for the long run embody: The acceleration of the 100% Optimum Fiber Internet Network, just lately reaching the milestone of 100,000 Fiber prospects,The launch of Optimum 2 Gig and 5 Gig Fiber Internet, which delivers the quickest fiber web speeds within the New York tri-state space,Removing information caps on all Suddenlink web plans as a part of the transition to Optimum,Elevating the shopper expertise via enhanced help, together with opening practically 20 new state-of-the-art Optimum retail shops throughout the nation in current months, andThe award-winning Optimum Mobile service, which was just lately ranked #1 in buyer satisfaction by the American Customer Satisfaction Index. The new marketing campaign TV spots may be seen right here and right here.
https://www.tvtechnology.com/news/suddenlink-rebrands-to-optimum
