MIAMI—NextGen TV broadcasts have expanded to a different main market, with 4 stations in Miami now broadcasting over the air utilizing the NextGen TV, aka ATSC 3.0 normal. The 4 channels which have launched the over-the-air (OTA) alerts within the high 20 market are: NBCU’s WTVJ (NBC, channel 6); NBCU’s WSCV (Telemundo, channel 51); CBS’s WFOR (CBS, channel 4) and TelevisaUnivision’s WLTV (Univision, channel 23). WPBT (PBS South Florida, channel 2) will take part as a take a look at service.”Television viewers and lovers are on the upside and stand to achieve loads with NextGen TV, particularly as extra stations, TV fashions—equivalent to Hisense’s newly launched lineup—and the accent market expands,” mentioned Anne Schelle, managing director of Pearl TV, the broadcaster enterprise group that’s main the NextGen TV transition. “Broadcast is without doubt one of the main platforms for native information and NextGen TV nurtures and enhances this, delivering worth to the buyer.”The Pearl TV group famous that the 4 Miami stations will construct on the expansion of the brand new normal and native curiosity with a vacation model advertising and marketing marketing campaign to deepen client consciousness and engagement. Through February 2023, the marketing campaign will have interaction with shoppers over social media and educate on search for the Consumer Technology Association-accredited NextGen TV brand, options and the place to purchase.The collaborating stations have labored collectively to make sure that present programming stays obtainable to all viewers, no matter whether or not their tv service is offered over-the-air or by a cable or satellite tv for pc firm. TV Tech has been following the launch of NextGen TV broadcasts across the U.S., the place it’s obtainable in additional than 66 markets. Our NextGen TV protection is out there right here (opens in new tab) and our full listing of the place broadcasters are providing ATSC 3.0 broadcasts could be discovered right here (opens in new tab).
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