Samba TV and MiQ Reach Multi-year Commercial Agreement


Samba TV

, the main supplier of TV know-how for viewers information and omniscreen measurement, and


, the main world programmatic media accomplice, at this time introduced a multi-year industrial partnership to bolster MiQ’s Advanced TV options with Samba TV’s market-leading TV information and measurement capabilities.

Upon closure of the multi-year information settlement, Samba TV will transition its U.S. managed media companies enterprise to MiQ. With this modification, Samba TV strikes out of the U.S. managed media gross sales enterprise, accelerating its deal with offering main information and measurement companies for publishers, entrepreneurs, and promoting businesses globally. This settlement strengthens Samba TV’s place because the main information and measurement accomplice to the world’s largest and most progressive media firms with impartial, unconflicted perception into cross-platform and cross-vendor efficiency.

In at this time’s extremely fragmented TV information area, complete TV information entry is important to maximise the advantages of holistic TV funding. The settlement will increase MiQ’s current linked TV information footprint with Samba TV’s industry-leading scale of 28 million U.S. units to convey MiQ’s complete attain to over 60 million units nationwide. The new partnership may also present MiQ with Samba TV’s sturdy managed media companies enterprise unit, including to MiQ’s in depth Advanced TV resolution suite accessible to prospects.

Today’s announcement follows a number of years of sturdy development for Samba TV in its quickly increasing measurement and information companies which have skilled a median annualized charge of development of greater than 40% since 2019. The elevated demand for these companies creates a really perfect alternative to focus Samba TV’s sources into defining the way forward for TV measurement.

“We are excited to be coming into right into a long-term strategic partnership with MiQ, one of many main media companions to manufacturers and businesses globally,” mentioned Samba TV Co-founder and CEO Ashwin Navin. “Today’s announcement reinforces our strategic deal with the following technology of currency-grade measurement and media optimization for our companions throughout each display screen, platform, and channel. Marketers and media distributors who leverage our TV information and measurement portfolio see us as their trusted supply of fact for media efficiency with out bias for our personal media.”

“With CTV spending projected to exceed $20 billion this yr, entrepreneurs want persistent entry to TV information so as to notice the advantages of holistic TV funding,” mentioned MiQ Co-founder and Global Executive Chairman Gurman Hundal. “Samba TV has lengthy been a serious participant within the TV information area, and we’re thrilled to accomplice with them to supply our purchasers scaled and diversified TV information that drives main Advanced TV activations and analytics options. By combining our programmatic media experience with their media companies enterprise, we are going to give our purchasers unmatched Advanced TV information entry and bridge TV funding into full omnichannel remedy in methods they by no means might earlier than.”

MiQ Co-founder Lee Puri added, “MiQ has the most important and most diversified TV information footprint within the U.S. that permits entrepreneurs to plan and activate linked campaigns, leveraging viewership information from 60 million units throughout 43 million households. This in depth information set mixed with our distinctive, agnostic method to programmatic will undoubtedly show instrumental in powering stronger campaigns, long-term outcomes, and new alternatives for our purchasers shifting ahead.”

“Samba TV and MiQ have lengthy approached our companies with a customer-centric mindset. We look ahead to servicing our prospects with the extra focus and deepened experience that this partnership will yield,” Navin concluded.

About Samba TV

Samba TV has reworked the TV from a pane of glass on the wall to a window into the guts of audiences. We are the worldwide chief in tv know-how powering real-time insights and viewers focusing on to allow unparalleled advertising and marketing effectivity and effectiveness. Our proprietary first-party information from tens of thousands and thousands of opted-in televisions, throughout greater than 20 TV manufacturers bought in over 100 international locations, gives advertisers and media firms a unified view of the complete shopper journey. Our unbiased currency-grade measurement has future-proofed promoting for the following technology, empowering advertisers to attach with their audiences on any platform, throughout each display screen.

About MiQ

We’re MiQ, a programmatic media accomplice for entrepreneurs and businesses. We join information from a number of sources to do attention-grabbing, thrilling, business-problem-solving issues for our purchasers. We’re specialists in information science, analytics and programmatic buying and selling, and our workforce of persons are all the time able to react and resolve challenges shortly, to be sure to’re all the time spending your media investments on the best issues in the best locations.

Headquartered in London, MiQ has workplaces throughout North America, Europe and Asia Pacific. We have been named to AdExchanger’s Programmatic Power Players listing in 2022, 2021, and 2020, have been awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 workplaces positioned in North America, Europe and APAC.

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