Six Boston Television Stations Launch NextGen TV Broadcasts

BOSTON—In one other instance (opens in new tab) of how NextGen TV broadcasts are increasing into main markets within the U.S., six broadcast stations have launched NextGen TV/ATSC 3.0 indicators in Boston, the Tenth-largest tv market within the United States serving greater than 2.5 million households.Viewers within the Boston metro space and surrounding areas who’ve NextGen TV succesful TVs or gear can now watch six channels over-the-air (OTA) offering NextGen TV indicators on: TelevisaUnivision’s WUNI (Univision; channel 27); Hearst Television’s WCVB (ABC; channel 5); Cox Media Group’s WFXT (Fox; channel 25); GBH (PBS; channel 2); CBS’ WBZ (CBS; channel 4) and NBCUniversal’s WBTS (NBC; channel 10).”Boston will now get probably the most out of reside information, occasions and sports activities programming, as NextGen TV merges over-the-air antenna TV with the web, enhancing its info and leisure worth,” acknowledged Theodore Stoner, vp of distribution expertise technique at TelevisaUnivision. “NextGen TV dramatically improves supply of our companies, ensures that we stay aggressive, and meet the challenges of at present’s evolving digital world. This funding and collaboration allow us to offer a greater and extra partaking information and leisure expertise for our viewers.””This launch took a unprecedented quantity of collaboration among the many six stations concerned and demonstrates the published trade’s dedication to NextGen TV,” commented Anne Schelle, managing director of Pearl TV. “NextGen TV exponentially expands the kind of content material broadcasters can present and the ways in which viewers can have interaction with their tv screens. Boston’s launch underscores the joy all of us share as we proceed innovating this expertise and launching new markets.”The six Boston stations reported that they are going to construct on the expansion of the brand new commonplace and native curiosity with a advertising marketing campaign to deepen client consciousness and engagement. The promotional marketing campaign working by February and the Super Bowl, 2023, will have interaction with shoppers over social media and search to coach them on the brand new expertise and the place they will purchase NextGen TV succesful units with the Consumer Technology Association-accredited NextGen TV emblem. As a part of the launch LTN is enabling the video transport between the contributing Boston stations. Utilizing the LTN Network, a proprietary multicast IP transport community, it ensures that every station’s content material is shipped to the NextGen transmitter with the best reliability and lowest latency.Boston viewers can discover NextGen TV-enabled televisions from Hisense, Sony, LG Electronics and Samsung at native and nationwide retailers, beginning at $599. Associated with NextGen TV is the RUN3TV net platform that brings interactive experiences and streaming content material to over-the-air viewers. Built by broadcasters for broadcasters, RUN3TV’s web-based platform structure permits stations to develop, innovate, and differentiate on the utility companies layer, permitting a constant viewer expertise throughout all NextGen TV units.TV Tech has been monitoring the deployment of NextGen TV broadcasts across the U.S. Our full record of the place the broadcasts have been launched is offered right here (opens in new tab) and out intensive reporting on the expertise is offered right here (opens in new tab).

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