NEXTGEN TV name, logo for ATSC-3.0

In advance of ATSC-3.0 IP-enabled broadcast transmission in 2020, the Consumer Technology Association (CTA) has introduced NEXTGEN TV because the go-to-market title for the tv expertise.
In coordination with broadcasting corporations, system producers and requirements engineers at CTA’s Technology & Standards Fall Forum, the affiliation additionally unveiled the NEXTGEN TV logo for gadgets assembly newly developed ATSC 3.0 interoperability take a look at specs.

US tv associates will start widespread business deployment of NEXTGEN TV in 2020, delivering improved image and audio and enhanced content material and interactivity for viewers with NEXTGEN TVs.
“The NEXTGEN TV title and logo are the merchandise of teamwork and innovation throughout sectors – from US broadcasters to world tech system producers to ATSC management,” mentioned Gary Shapiro, president and CEO, CTA. “Ten years after the US Digital TV transition was full, we’re about to start one other nationwide, over-the-air tv transition. And with this logo, shoppers can simply inform which gadgets ship the upgrades and interactivity NEXTGEN TV can present.”
“Broadcasters, gear producers and shopper expertise corporations all labored collectively to create this next-generation TV normal,” added Madeleine Noland, president, ATSC. “We are delighted to hyperlink arms to advertise the brand new NEXTGEN TV logo and grateful to ATSC members, NAB and CTA for collaboratively growing the conformance programme that can guarantee shoppers benefit from the many highly effective new options that can improve their TV viewing.”
Stakeholders from throughout the expertise and broadcasting sectors applauded the announcement, reinforcing the cross-industry alignment behind NEXTGEN TV:
Gordon Smith, president and CEO, National Association of Broadcasters. mentioned: “NAB proudly endorses the NEXTGEN TV logo. Broadcasters are dedicated to NEXTGEN TV expertise that enhances the TV viewing expertise with higher image high quality, immersive audio and improved public security options. We salute our shopper expertise companions and sit up for NEXTGEN TV units on retailer cabinets subsequent yr.”
Anne Schelle, managing director, Pearl TV, commented: “Pearl’s member corporations are excited in regards to the 2020 launch of NEXTGEN TV on our stations – and it’s clear TV viewers will likely be excited, too. Our analysis exhibits a majority of US shoppers like the brand new NEXTGEN TV logo and what it conveys, and 42 per cent say they’re more likely to buy a TV to allow NEXTGEN TV options.”
John Taylor, senior vice chairman, public affairs, LG Electronics USA, and chairman, CTA Video Division Board mentioned: “Simply put, NEXTGEN TV is the way forward for tv. The new CTA logo will assist our {industry}’s launch of ATSC 3.0-enabled merchandise, as broadcasters launch NEXTGEN TV providers with the ATSC 3.0 normal in 2020 and past.”
For logo certification and conformance testing specs, CTA labored with quite a few events together with Eurofins Digital Testing to supply a collection of latest take a look at supplies and administration providers.

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