DURHAM, N.H.—New client analysis from Leichtman Research Group, Inc. (LRG) highlights simply how ubiquitous the highest streaming providers have develop into, with 83% of all U.S. households having a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu. That is identical degree (83%) as 2022, however up from 78% in 2020, 69% in 2018, and 52% in 2015, in line with the LRG research. The attain and affect of streaming providers is much more obvious when wanting on the quantity of folks subscribing to a minimum of one of the highest 15. When 12 extra streaming video providers are added in, 88% of all households have SVOD/DTC service – in comparison with 82% in 2020. More than half (53%) of all households have 4 or extra SVOD/DTC providers – in comparison with 33% in 2020.The survey additionally discovered that the imply quantity of SVOD/DTC providers in all households is 4.1 in comparison with 2.9 in 2020. The imply quantity of SVOD/DTC providers amongst ages 18-44 is 5.1 in comparison with 3.7 amongst ages 45-64, and a couple of.2 amongst ages 65+“The high three SVOD providers stay the bottom of the streaming class, with 83% of all households having one of these providers, whereas 88% of households have any streaming video providers. Yet, because the streaming market has expanded and the full quantity of providers within the dwelling has elevated, the highest SVOD providers’ market share has begun to wane,” mentioned Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Of the fifteen SVOD/DTC providers on this survey, the three high SVOD providers now account for 43% of all streaming providers in shoppers’ houses, in comparison with 56% in 2020.”Other key findings from the report embody: 42% of all adults stream a high SVOD service each day – in comparison with 41% in 2021, 30% in 2018, and 16% in 2015Ages 18-44 account for 59% of adults utilizing SVOD daily57% of adults watch video on non-TV units (together with cellphones, dwelling computer systems, tablets, and eReaders) each day – in comparison with 54% in 2021, 46% in 2018, and 33% in 201581% of ages 18-34 watch video on non-TV units each day – in comparison with 62% of ages 35-54, and 32% of ages 55+These findings are based mostly on a survey of 2,101 households nationwide and are half of a new LRG research, Emerging Video Services 2023. This is LRG’s seventeenth annual research on this matter.The random pattern of respondents was distributed and weighted to greatest replicate the demographic and geographic make-up of the U.S. The survey was performed in June-July 2023. The total on-line pattern has a statistical margin of error of +/- 2.1%. More info is accessible at www.LeichtmanResearch.com.
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