SAN FRANCISCO, April 21, 2023 (GLOBE NEWSWIRE) — Samba TV, the main supplier of TV know-how for viewers information and omniscreen measurement, introduced at present it’s partnering with Epsilon, a world promoting and advertising know-how firm and a part of Publicis Groupe (Euronext Paris FR0000130577, CAC 40), to combine Samba TV’s OTT and linear tv viewing information into Epsilon PeopleCloud. The integration gives Epsilon shoppers with granular insights into clients’ TV and streaming TV viewing to information their media shopping for methods. Samba TV’s U.S. viewership insights are sourced from 10 various tv producers (24 globally), comprising a extremely consultant viewership information set, which has been discovered to be probably the most consultant within the U.S. Epsilon shoppers can even entry Samba TV’s information to construct, mannequin, and activate their very own TV behavioral audiences to optimize incremental attain, interact linear TV uncovered audiences with down-funnel messaging, conquest viewers of rivals’ adverts, and create extremely personalized TV and OTT program viewing audiences for leisure and gaming shoppers. With 93% of all linear adverts reaching the identical 55% of U.S. households, the necessity for omniscreen approaches to each incrementality and managing frequency has by no means been extra pressing. Consistent with Samba TV’s open market, “anti-walled backyard” positioning, Epsilon shoppers will likely be ready to goal their Samba audiences inside addressable media equivalent to streaming and linear TV, digital and social – together with greater than three dozen of Samba TV’s publishing companions like Spotify, Facebook, and Twitter and Epsilon’s personal media merchandise. “Epsilon is a preeminent id and viewers supplier to most of the world’s largest entrepreneurs. Their integration of Samba TV’s wealthy and consultant viewing dataset will supply Epsilon and Publicis shoppers a deep understanding of the fashionable viewing behaviors of their clients, as opposed to age/gender proxies. Epsilon and Publicis will even be the primary company holding firm to construct and deploy Samba TV Behavioral Audiences related to Epsilon’s CORE ID on a self-serve foundation, throughout all addressable media channels and companions,” stated Kris Magel, Head of Enterprise Solutions at Samba TV. “Every marketer is looking for legitimate and consultant views of at present’s trendy viewing behaviors to perceive their present clients higher and construct new relationships with future clients. Connecting CORE ID with Samba TV’s wealth of linear and OTT viewing information will allow subtle buyer viewing insights and extra versatile planning and focusing on options for our shoppers throughout all main classes. In a time the place we should optimize each greenback, our partnership with Samba TV helps our imaginative and prescient to have a full, 360-degree view of consumers and prospects with which to higher information media spend to obtain development in the best method potential,” stated Kate Sirkin, EVP of Global Data Partnerships at Epsilon. About Samba TV Samba TV has remodeled the TV from a pane of glass on the wall to a window into the center of audiences. We are the worldwide chief in tv know-how powering real-time insights and viewers focusing on to allow unparalleled advertising effectivity and effectiveness. Our proprietary first-party information from tens of thousands and thousands of opted-in televisions, throughout greater than 20 TV manufacturers offered in over 100 nations, gives advertisers and media corporations a unified view of all the shopper journey. Our unbiased currency-grade measurement has future-proofed promoting for the subsequent era, empowering advertisers to join with their audiences on any platform, throughout each display screen. About Epsilon Epsilon is a world promoting and advertising know-how firm positioned on the middle of Publicis Groupe. We join advertisers with customers to drive efficiency whereas respecting and defending shopper privateness and shopper information. Epsilon accelerates shoppers’ capability to harness the ability of their first-party information to improve, activate, and measure campaigns with confidence. We imagine in an open, privacy-first promoting ecosystem. Over many years, now we have constructed the trade’s most complete id graph to give manufacturers, businesses, and publishers the power to attain actual customers throughout all channels and the open internet. For extra data, go to epsilon.com. Media Contact:[email protected]
https://www.globenewswire.com/news-release/2023/04/21/2652170/0/en/Samba-TV-Partners-with-Epsilon-to-Enhance-TV-Viewership-Capabilities.html