SSI Editor-in-Chief Scott Goldfine Joins Elite Interactive Solutions as Marketing Director

Goldfine joins EIS following a 25-year profession with Security Sales & Integration, the place he served as editor-in-chief and affiliate writer.
LOS ANGELES — Elite Interactive Solutions (EIS), a distant guarding know-how and companies supplier, pronounces it has appointed safety trade veteran Scott Goldfine as its new Marketing Director. Goldfine joins EIS following a celebrated 25-year profession with main digital safety channel commerce publication Security Sales & Integration, the place he lengthy served as Editor-in-Chief and Associate Publisher.
“We are thrilled to have Scott coming aboard our achieved group as we glance to additional develop our enterprise and increase our choices,” says EIS Founder and CEO Aria Kozak. “I’ve recognized and revered him a few years as a principled skilled possessing a novel mixture of deep trade and media expertise and experience. He understands the magnitude and potential of EIS’ modern know-how, companies, and worth proposition to serve finish prospects throughout a variety of vertical markets.”
Kozak based Elite in 2008. With zero false alarms and a mean incident response time of seven seconds from the intervention brokers manning its UL-certified monitoring facility, EIS has solid trusted relationships and enthusiastic endorsements with regulation enforcement companies throughout the nation, together with FBI-LEEDA, says the corporate. Elite is a widely known title amongst native police for less than sending actual emergency alerts, thus these alerts obtain a precedence response, the corporate provides. The firm’s accolades embrace receiving the Security Industry Alarm Coalition’s 2020 Police Dispatch Quality (PDQ) Award.

“I’ve watched and admired Elite’s imaginative and prescient and outcomes since its inception,” says Goldfine. “As somebody who has lined the trade as lengthy and intimately as I’ve, I properly understand how maligned it has been by false alarms and pointless police dispatches. At the identical time, I’ve been a eager advocate of superior applied sciences like video monitoring and synthetic intelligence. The future is leveraging that to finish false alarms and obtain true crime prevention. EIS has been and continues to be the tip of that spear, and I’m excited to assist prolong the corporate’s attain and increase its enterprise.”
In his new function with EIS, Goldfine’s tasks will embrace producing advertising initiatives, press protection, presence at trade conferences and occasions, web site content material, supporting gross sales initiatives, and extra. He will stay based mostly within the Charlotte, N.C., space and report back to COO Michael Zatulov, who joined Elite in 2018.
Goldfine’s Storied Background within the Security Industry
Inducted into the Industry Hall of Fame in 2017, Goldfine directed all editorial facets of SSI in print, digital, on-line, and in particular person. The modern and award-winning content material produced below his watch included groundbreaking analysis, landmark options, management roundtables, high-profile case research, and lots of trade exclusives. Well-versed within the technical and enterprise facets of digital safety, Goldfine is an in-demand trade presenter recognized as a progressive thinker who has promoted disruptive know-how such as networked safety, cybersecurity, managed companies, and AI.

Recognized all through the channel for relationship constructing, integrity, and main by instance, Goldfine is a solutions-oriented group participant who has suggested and collaborated with trade vendor/integrator, guide, distributor, central station, producer, and end-user icons and govt enterprise leaders. He has been lively in myriad safety occasions and organizations, together with ESA, PSA, SIA, SIAC, TMA, Total Technology Summit, ISC, Mission 500, ESX, and GSX/ASIS.
“Long main a number of of the trade’s most noteworthy applications has uncovered me to a whole lot of safety’s most distinguished strategists, operators, and entrepreneurs. Through the years I’ve soaked up these classes and keys to success, which I’m now capable of distill by way of my very own lens to assist energy Elite to new heights,” provides Goldfine. “Having guided hundreds of firms by way of incisive media content material, I now relish the chance to take action in a extra hands-on capability.”
Prior to SSI, Goldfine spent 11 years in content material creation roles with Display News Network, on the time the world’s largest teletext information media service. An authorized alarm technician, former cable-TV tech, and audio firm entrepreneur, Goldfine graduated with honors from Cal State, Northridge with a Media Management diploma in Radio-Television-Film, and likewise earned a Certificate in Accounting from Santa Monica College.
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