NEW YORK—Nielsen has introduced that Karthik Rao has been named CEO and that David Kenny, who has served as CEO since 2018, will assume the position of government chairman. “Nielsen has been my residence for many of my profession, and I couldn’t be extra excited for this new alternative,” mentioned Rao. “Providing our consumer companions, the advert trade, and content material creators of every kind, essentially the most correct data potential is our singular objective. Nielsen invented measurement a century in the past. In that point, the way in which audiences devour content material has essentially shifted many occasions over, and we’re dedicated to persevering with to associate with our prospects to steer that change. I’m lucky to work alongside the most effective within the enterprise, around the globe, as we tackle unprecedented occasions of transition in our enterprise. Together with our proficient workers, I sit up for positioning Nielsen for the subsequent century and past.”“This is an thrilling day for Nielsen and for me,” David Kenny added. “I’ve been lucky to steer this firm by way of some extraordinary occasions previously 5 years, working alongside Karthik for a lot of it. As I transition to my new position and my working tasks come to an finish, I hand over management to somebody with intensive expertise in understanding what Nielsen does finest, backed by the talents and understanding to place the corporate for a vibrant future. He has my full assist and I want him, and everybody at Nielsen, nothing however super success.”Since early 2023, Rao has served as CEO of Nielsen’s Audience Measurement enterprise, answerable for driving and evolving Nielsen’s viewers measurement within the midst of unprecedented disruption and transition. His major focus has been on enabling a foreign money throughout all media distribution and consumption fashions globally. Prior to being named CEO of the viewers measurement enterprise, Rao served as Nielsen’s chief working officer. Before that he was the CEO of Nielsen Portfolio, main the totally unbiased division comprising Nielsen Entertainment, Nielsen Gracenote, Nielsen Brandbank and the Nielsen Telecom companies throughout all international markets. Nielsen is owned by Elliott Investment Management L.P. (“Elliott”), and Brookfield Business Partners L.P., along with institutional companions (collectively “Brookfield”). “We have spent the previous 5 years engaged with Nielsen, and much more intently because the acquisition almost a 12 months in the past,” mentioned David Kerko, head of personal fairness at Elliott. “We have seen nice progress already, and we wish to thank David for all he has accomplished to contribute to that success. Karthik is now the precise chief for Nielsen, which is properly positioned to evolve with and assist the media ecosystem because it undergoes a interval of dramatic change. Karthik’s expansive trade expertise, deep consumer relationships, and confirmed monitor file make him ideally suited to handle this evolution and make Nielsen’s worth stronger than ever.”
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