DPP: The Media Industry is in a ‘Post-Transformative’ Phase

The DPP has revealed a report summarizing the findings from The DPP Leaders’ Briefing 2023, its flagship convention and networking occasion bringing collectively the provider and content material supplier group.At the occasion, 37 senior executives from 31 main media organizations shared their three strategic priorities for the yr forward, with collaborating corporations together with Amazon Studios, BBC, DAZN, ITV, Mediaset, RTL Deutschland, Sky, The Walt Disney Studios, Warner Bros Discovery, and ZDF.According to the report, the important thing phrase on the Briefing was AI, however the important thing theme was enterprise effectiveness. “The media trade is in a post-transformation part,” mentioned DPP CEO Mark Harrison. “Organizations know what they should do—which is to optimize their operations to drive income or attain. Any new know-how—resembling generative AI—is simply a device to assist obtain that aim.”The subtext for nearly all of the displays at this yr’s DPP Leaders’ Briefing was the identical: doubts concerning the economics of subscription-based video-on-demand have coincided with the sturdiness of scheduled programming—whether or not linear or on-line—to create a sense of alternative to increase worth, mentioned the report.The DPP report predicts that in 2024 the trade will more and more hear know-how and operational methods positioned in a enterprise context—not a basic, aspirational one, however a particular, quantifiable one.The DPP Leaders’ Briefing 2023 abstract report may be downloaded by all DPP members right here.This article initially appeared on TV Tech sister model TVBEurope. 

https://www.tvtechnology.com/news/dpp-the-media-industry-is-in-a-post-transformative-phase

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