Nexstar Names Dan Lanzano SVP, National Advertising Sales | TV Tech

IRVING, Texas—Nexstar Media Group has introduced the appointment of Dan Lanzano as senior vp of nationwide promoting gross sales. In this newly created place, Lanzano will oversee nationwide promoting gross sales throughout all of Nexstar’s nationwide media portfolio, together with The CW Network, NewsNation, Antenna TV, Rewind TV, and The Hill. He will even handle company and consumer relationships for Nexstar’s sports activities, direct response and paid programming companies. Based in New York City, Lanzano will report on to Todd Braverman, Nexstar Advertising govt vp and head of nationwide gross sales.Nexstar reported that Lanzano is a confirmed chief in promoting gross sales with an extended monitor document of rising income, rising market share, forging strategic consumer relationships and constructing new enterprise. He most not too long ago served as vp of promoting gross sales for Warner Bros. Discovery (WBD), the place he was chargeable for the corporate’s monetization efforts throughout its complete portfolio of media properties, together with leisure, life-style, sports activities, information, and MAX Streaming/Digital property. Throughout his profession, Lanzano has efficiently constructed deep company and consumer partnerships for each core promoting channels and rising media platforms and merchandise. Prior to his tenure at WBD, Lanzano held a number of promoting gross sales positions of accelerating duty at Turner/Warner Media.“I’m extraordinarily happy so as to add Dan to Nexstar’s Advertising Sales management group,” mentioned  Braverman. “I’m assured that his revolutionary pondering and broad expertise will assist us drive strategic partnerships, maximize our income streams, and lead the expansion of Nexstar’s promoting enterprise.”

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