Samsung Galaxy S24 tops Apple iPhone in customer satisfaction for first time

NEW YORK — Move over iPhone, there’s a brand new No. 1 in city. For the first time ever, the Apple iPhone didn’t take the highest spot in customer satisfaction, bowing to Samsung’s newest Galaxy S24. This evaluation from PerfectRec, specializing in the bottom mannequin Galaxy S24 and the S24 Ultra, reveals a outstanding pattern that might sign a major shift in the smartphone market.
With 91 % of Galaxy S24 customers and 88 % of S24 Ultra customers awarding 5 stars, these satisfaction charges not solely eclipse these of any earlier Samsung Galaxy S sequence but in addition outshine the most recent era of iPhone. This growth is especially notable because it marks the first event the place Samsung has led in customer satisfaction throughout all fashions when in comparison with their Apple counterparts.
A Statistical Leap Forward
The PerfectRec knowledge evaluation reveals a “statistically vital” leap in customer satisfaction from the Galaxy S23 to the S24 sequence, indicating a real enchancment in client reception moderately than a statistical anomaly. This leap is underscored by a proportions check with a p-value of lower than 0.05, confirming the reliability of those findings.
This surge in Galaxy S satisfaction emerges amidst a interval of comparatively poor reception for the premium fashions of the iPhone 15 era, as tracked by PerfectRec’s iPhone Satisfaction Tracker. Unlike the remoted case of dissatisfaction with the iPhone 15 Pro Max, your complete S24 lineup, together with the bottom mannequin and the Ultra, has outperformed the iPhone 15 sequence in phrases of customer satisfaction.

An attention-grabbing sample has emerged from the evaluation: early opinions for iPhones are inclined to skew extra unfavourable, probably as a result of fanatics’ excessive expectations and familiarity with earlier fashions. This distinction in early adopter sentiment between Apple and Samsung merchandise suggests differing client habits and expectations.
Percent of consumer opinions which are 5 stars


Galaxy S 

Galaxy S Ultra
















Implications for the Smartphone Industry
This shift in customer satisfaction dynamics may have wide-reaching implications for the aggressive panorama of the smartphone business. Samsung’s means to not solely enhance upon its earlier fashions but in addition to surpass the historically dominant iPhone in client satisfaction highlights the significance of steady innovation and responsive design in profitable customer approval.
Consumers and business watchers alike shall be eager to see how this competitors evolves. Will Samsung keep its newfound lead in customer satisfaction, or will Apple reply with improvements of its personal? Only time will inform, however for now, the Galaxy S24 sequence enjoys the highlight as a brand new benchmark for smartphone excellence.
iPhone and Galaxy S satisfaction by mannequin



iPhone 15 / Galaxy S24



15 Plus / S24 Plus



15 Pro Max / S24 Ultra




PerfectRec scrapes Google opinions for every cellphone mannequin submitted by a variety of retailers, together with Best Buy, Verizon, AT&T and others.
Overall satisfaction is offered as % of reviewers that give the product 5 stars on a five-star scale.
Samsung Galaxy S Satisfaction historical past is predicated on over 177,000 consumer opinions left between 2020 and current, together with over 2,750 for the S24 sequence.
iPhone satisfaction historical past is predicated on over 140,000 consumer opinions for the bottom mannequin and iPhone Pro Max between September 2019 and current.
Ratings are for the bottom storage configuration out there for every mannequin, since these are usually the very best promoting choices and have essentially the most opinions.

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