Watch: Women need to ‘see’ change to improve TV tech representation

 The Media Leader Live @ Connected TV World Summit 2024
“If you possibly can see it, you might be it.”
That’s the message from Sadie Groom, founder and CEO of Bubble Agency, whose inclusion group for ladies broadcasters Rise is lobbying for an finish to all-male panels at trade conferences.
Groom stated that representation of girls on the “technical” a part of the TV sector is between 9% and 15% at conferences and needs to present occasion organisers with lists of girls that they won’t find out about.
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She tells The Media Leader: “We are saying: be extra versatile with the organisers. So should you don’t have a CEO, go for a degree down. That’s not an issue.
“But then we’re going to ask males to pledge by no means to be on an all-male panel, which is sort of scary.”
Groom is one among The Media Leader‘s Top 50 Women Gamechangers in TV 2023.

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